What Brands Can Learn From charity: water's Digital Strategy

Social responsibility is no longer just an option for businesses, brands are learning. From TOMS shoes which fund the giving of shoes for people in need, to Warby Parker, which provides glasses to people in need for every pair sold, buying where your buck goes further (globally) is appealing.

charity: water is a little different, as it is a proper non-profit, rather than a charity-driven business. But similarly to both TOMS and Warby Parker, the organization is focused on building awareness rather than executing on charity work, instead partnering with organizations in each of the countries it works to complete on-the-ground work.

Source: What Brands Can Learn From charity: water's Digital Strategy

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