Its Time to Replace These Misused Buzzwords

To leverage Big Data, companies have to be nimble and ready to have actionable bespoke strategies ready to go in real time in order be most impactful. Do you know what any of that means? Yeah, neither do we.

That’s the problem with using too much jargon: No one ever really says anything, and no one really understands what anyone else is talking about. That’s why – with the input of industry execs from both brands and agencies — we’ve put together a list of some of the digital media industry’s worst buzzwords, along with examples of how the jargon is used and misused. And, most important, we present to you tips on how to avoid using these cliches.

Source: The Digiday Buzzword Replacement Guide | Digiday

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