Retail companies can have an easy time on Facebook. Companies like Walmart and J C Penney are able to fill their timelines with pictures of their products, reward followers with special offers and show pictures of happy employees. But for service companies, the challenge is much greater. Loans and life insurance policies aren’t physical products that can be photographed and shown in a timeline. Financial advice isn’t easy to communicate in a short post and the self-identity that leads followers to like and share is missing in a picture of a credit card or a photo of banker. And yet financial firms are using Facebook to promote their brands and win customers. Some are doing better than others. In this post, we look at the Facebook content strategies of four financial firms in the Fortune 500 and the different results that their strategies are producing.
Source:
The Facebook Strategies Of Fortune 500 Finance Firms
Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
0 comments:
Post a Comment