You may have experienced a small dip in the total likes on your Facebook page in the last couple of days and yes, it does mean that people are fleeing your page. Why have you suddenly become so unpopular? You haven’t really – the fans fleeing from your page aren’t actually real fans.
In fact, they’re part of a subset Facebook likes to refer to as likes “gained by means that violate our terms.” To you and me, that means fake or fraudulent likes.
Late last month, Facebook announced a site-wide purge of fake likes – ones derived from malware, fake accounts, compromised accounts, duplicate accounts, and bulk purchases.
Read On: Losing Likes on Your Page? Don’t Worry, It’s Just Facebook Cleaning House | WebProNews
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