That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report based on activity from 1,800 of the world’s biggest brand pages from April 1 to May 31.
As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too little on weekends and at night and when they do post, they’re way too verbose.
Weekends, when brands post too little, the audience appears primed for interaction, though it varies by industry. For “advertising and consulting,” for example, weekend posts get 69% higher interaction, but only 11% of posts are published on Saturday and Sunday. Not every industry has the same pattern, though: Thursday is the biggest day of the week for “clothing and fashion” while Monday is the biggest for “general retail.”
Read On: Sorry, Marketers, You're Doing Facebook Wrong
0 comments:
Post a Comment