The Social Employee: How Great Companies Make Social Media Work

Every company has a Facebook page or Twitter feed. But it’s not often that they permit their employees – potentially their greatest brand ambassadors – to engage on behalf of the company on blogs or social media. What if they end up with rogue employees (see Domino’s Pizza) who damage their reputation?

But Cheryl and Mark Burgess, authors of the new The Social Employee: How Great Companies Make Social Media Work, think that’s a wasted opportunity. “The more your employees can be thought of as the go-to people in their areas of expertise, the more likely prospects will come to your brand first when seeking solutions,” says Cheryl Burgess. Indeed, it turns out that involving your employees in social media may, in fact, be the best way to prevent online disasters.

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Source: The Best Way To Prevent Social Media Disasters - Forbes

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