Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining?

All said so in their most recent financial filings—this, despite efforts like the Times’ to reinvent the banner ad and Time Inc.’s introduction of native ad products. And it speaks to the struggle all traditional publishers are having to get their share of digital advertising as buying goes automated.

EMarketer predicts the U.S. digital ad market will grow 15 percent this year, with magazines’ digital ad revenue up 13 percent and newspapers just 5.6 percent.

Source: Traditional Publishers Are Struggling as Buying Goes Automated | Adweek

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