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November 18, 2013

We Rely Too Heavily On Teens As An Indicator Of Future Social Media Trends

We Rely Too Heavily On Teens As An Indicator Of Future Social Media Trends | eklectic.in
We all tend to assume that young people are on the technological vanguard, that they somehow have got an inside scoop on what's next. If today's kids are Snapchatting instead of Facebooking, the thinking goes, tomorrow we'll all be Snapchatting, too, because tech habits, like hairstyles, flow only one way: young to old.

There is only one problem with elevating young people's tastes this way: Kids are often wrong. There is little evidence to support the idea that the youth have any closer insight on the future than the rest of us do. Sometimes they are first to flock to technologies that turn out to be huge; other times, the young pick products and services that go nowhere. They can even be late adopters, embracing innovations that older people understood first.

Source: Snap Out of It: Kids Aren't Reliable Tech Predictors - WSJ.com


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