The Nine Letter Word Every Marketer Needs To Remember At All Times

Marketers need to remember that when we speak of consumers – and this applies to both B2c and B2B for sure, we are speaking about human beings first and foremost. We are speaking of people just like you and I who have varying interests, wants and needs that are different, perhaps then the next person.

All of which leads directly into the The Nine Letter Word Every Marketer Needs To Remember At All Times: relevance.

Source: The Nine Letter Word Every Marketer Needs To Remember At All Times - Forbes

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