What exactly does “being on LinkedIn” mean?

LinkedIn is, without doubt, an exceptional company: with more than 10 years of steady progress behind it, no major acquisitions or scandals have made it more than a leader in its category—the professional social networks—in fact it is really the only runner. Regional competitors, new developments, similar ideas, and assorted vampires have all fallen by the wayside, unable to keep up with a company with clear ideas and the ability to convince investors to continue supporting it.

Every year, when I begin a course about social media, the same thing happens: a lot of participants, many of them of a certain age, tell me that they avoid the social networks, with the exception of LinkedIn. Why? Because it is “serious”. But what exactly are the benefits of being part of LinkedIn? To what extent do we need to factor in LinkedIn to our personal agenda?

Source: Yes, but… what exactly does “being on LinkedIn” mean? — Enrique Dans — Medium

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