10 Steps to Writing a Social Media Marketing Plan

There’s more to writing a social medial marketing plan than simply setting up a Facebook page; especially if you rarely contribute to it. In fact, the act of sitting down and writing your social media marketing plan is often more important than the strategy itself. The strategy-writing process forces you to develop and define your brand identity, identify your most likely client base and determine the best way to connect with them. “Connect” is the buzz word that delineates the difference between traditional and social media marketing. Traditional advertisers talk at people. Social media marketers engage, and talk with them.

Source: 10 Steps to Writing a Social Media Marketing Plan

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