How to Actually Succeed on Google+

Google+ is undoubtedly an important channel for both individuals and organizations of all sizes to be active on, since it’s the social backbone of all of Google’s properties from Gmail to search.
Not to mention, that there’s 300 million monthly active users on Google+ to date.
Therefore, the use of Google+ can potentially help increase your visibility in Google search, as well as highlight your most recent post from the social network in Gmail or at the top of the search results.
However, many businesses are still having a hard time trying to gain traction on Google+ as compared to other social networks.

Source: How to Actually Succeed on Google+

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