5 Insightful Ogilvy Quotes for Online Marketers

David Ogilvy's, peculiar take on communication has remained a guiding light for marketers throughout the last century, and he’s still relevant today. Here are a few of his outstanding quotes that demonstrate clear applicability to modern advertising:

• “Never stop testing, and your advertising will never stop improving.”
• “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
• “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day.”
• “The best ideas come as jokes. Make your thinking as funny as possible.”
• “Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.”

Source: 5 Insightful Ogilvy Quotes for Online Marketers

---

Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us