Facebook, Twitter and Instagram shouldn't control your customer relationships
Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency.
But there is no guarantee that social media will continue to be defined by the handful of networks that currently dominate it. As brands realize that Facebook, Twitter, Instagram, Vine and Tumblr don’t have a patent on the social experience, they will create their own on their own websites.
Source: Companies Need to Own the Data and Insights Controlled by Social Media | Adweek
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