Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools?

As every year, Nora Ganim Barnes and Eric Mattson have released their groundbreaking research into the adoption of social media within the Inc. 500, the elite group of the fastest-growing companies within the United States. This is one of the first studies of corporate social media adoption with statistical significance, trying to get reliable answers to the following questions: 1) Are top US corporations adopting and using social media tools? 2) How much do they use them and how?

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