Marketing and communications folks are all over social media. They implore company executives not to be left behind. Your company absolutely must get on the social media train this year before it leaves the station. So they go around and get management, sales and ultimately the president of the company all excited about this shiny new thing. Then it’s time to create the magic. That’s where the technology department steps in. Sure, many of the best online marketing folks these days know how to throw around a little web coding. Maybe they even know Joomla from Drupal (, but it’s unlikely that they know about what it takes to roll out a relatively new, third-party technology across the entire corporate structure.
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February 17, 2010
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