Can brands now create a bigger buzz through Gmail?

Google recently introduced a social networking feature, called Buzz, in its email service Gmail. Soon people started comparing Google Buzz with Twitter and Facebook and wondered if the Gmail’s new feature would pose any serious threat to the leading micro-blogging and social networking sites. More significantly, would marketers embrace Google Buzz in the same way they had adopted Twitter and Facebook to reinforce their online presence and also to better connect with their consumers.

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