Belgium's ad agencies started a one-week virtual strike today to protest the way clients conduct pitches in their country.
Many advertisers in Belgium have stopped following an industry charter that sets norms ranging from an acceptable number of agencies in a pitch (no more than three) to contributing to agencies' pitch costs. So far, almost 20 agencies have closed their websites except for displaying one paragraph each of an open letter to clients that runs across their home pages, from one agency's site to the next (famous.be).
Read On
Read the Message here
February 15, 2010
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