The quick-serving restaurant (QSR) chains in India have found an easy and inexpensive platform to connect with their target audience—social networking sites. Many QSR chains like McDonald’s, Mainland China, Pizza Hut or the new entrant Jus Booster Juice have opened accounts in Facebook or Twitter. They connect with their fans and followers on a daily basis, provide them updates and special offers.
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February 15, 2010
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