In all the years I have been involved with news organizations, whether they be radio, TV or print, most of my bosses haven't been very internet savvy. In recent years though that has begun to change. Now the people in charge of newsrooms are starting to become web literate. The influx of Facebook and Twitter has caused old school journalists to move online, and see the possibilities for their company sites, as well as the advertising on said sites.
It goes without saying that some "get it" when it comes to social media more than others. Some just have no clue, and I'm not going to talk about them here, because I would prefer to focus on where we're going, instead of where we've been (at least for this post). Here are three types of bosses who know where we are going, and are adjusting their old media jobs to fit the times.
Read On
June 26, 2010
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