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June 28, 2010

Why We Check In: The Reasons People Use Location Based Social Networks

Services like Foursquare, Gowalla and others make it easy to post your physical location to the web - but what makes people want to do that at all?

Fifteen-month old Foursquare is adding 100,000 new users every week and Facebook has made it clear that location is a feature it is preparing to offer soon. What's the motivation for users to register online where in the off-line world they are? We asked some users of these services and found that they had varied and interesting answers.

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