Lessons to be learnt from the Gap logo debacle

Gap clothing company has ditched its new logo after only one week, due to an online backlash. So what are the perils of changing a company emblem?
Cheapy, tacky, ordinary.
Some of the adjectives used by Gap customers to describe its now-axed logo. After less than one week, it has been consigned to the graveyard inhabited by rejected arrows, squiggles and inadvertently offensive corporate emblems.

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