10 Lessons From Steve Jobs That Every Marketer Must Learn

Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world ... but he didn't look that great on paper. He wasn't an engineer. He couldn't write a line of code. He didn't have an MBA. He had no college degree at all. He wasn't a great manager, in the conventional sense. When it came to the bureaucratic aspects of running an organization, he was useless.

So what made him great? His gift, simply put, was marketing. In the words of Guy Kawasaki, who worked under Jobs at Apple: "Steve was the greatest marketer ever." Here are 10 marketing lessons you can learn from him.

Source: 10 Lessons From Steve Jobs That Every Marketer Must Learn

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