But what businesses need is the most timely, accurate and, unsurprisingly, “personal” data upon which to base this personalisation.
Historically it has been difficult to build an accurate picture of each individual end user. Businesses have struggled against data limitations, with little or no access to detailed, meaningful information on the individual.
But that has all changed. Social network data can now be mined and refined to produce intricate user profiles and provide deeply meaningful insights.
Source: The 10 essentials of social personalisation | Econsultancy
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