7 reasons why a blog is vital to your social media strategy

The biggest problem many businesses have with social media is that there is no clear-cut strategy. As it is a ‘new’ medium, many businesses overlook the importance in planning and strategizing how to make best use of social platforms.

Despite many big businesses’ approach — appointing the young intern in the office to manage your social media strategy — this isn’t really the best route to go, and a lot more effort needs to go into what you say, how you say it and even where it’s said.

Source: 7 reasons why a blog is vital to your social media strategy | memeburn

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