5 Common Brand Messaging Mistakes by Marketers
“Many communicators forget that great messaging begins with their audience’s core values, not their product,” says Whitney Greer of branding consulting firm Brandularity. “When you’re not honing in on what people truly care about and coming across as authentic, your messages will miss the mark.”
Here are five common reasons why messaging fails, and tips for avoiding these mistakes.
Source: 5 Common Brand Messaging Mistakes by Marketers
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