The Rise Of The Eclectic CMO

The CMO role has evolved significantly. No longer is it just about marketing; now more than ever the role requires being myopic about the consumer, fanatical about innovation and a leader in the C-suite. The credentials of a great CMO have similarly evolved: Top CMOs perform a balancing act of being a visionary leader in times of complexity and uncertainty, tend to the creative while prioritizing the data, and establish innovation platforms while pursuing real-time flexibility.

Source: The Rise Of The Eclectic CMO - Forbes

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