How to handle a PR crisis

Once upon a time, in the halcyon days before the internet, a well-worded press release may have been enough to defuse a company crisis, but in these days of emails and social media, companies have to do more to prevent storms in tea cups from becoming tsunamis.

Here are five key steps to how to deal with a crisis in the modern era.

Source: How to handle a crisis: Sorry seems to be the hardest word - FT.com

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