Michelin Guide - The greatest piece of content marketing ever devised

It’s been said that content marketing was the big buzz word of 2013, and will be even bigger in 2014.

But the reality is content marketing has been around for as long as we know.

In fact, one of the greatest and most successful pieces of content marketing was developed and launched back in 1900 by tyre manufacturers Andre and Edouard Michelin - The Michelin Guide.

Get a Michelin Guide Here

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Source: Michelin Guide - The greatest piece of content marketing ever devised

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