12 Examples of Native Ads (And Why They Work)

Despite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:

• 49 percent of respondents don’t know what native advertising is
• 24 percent are hardly familiar with it
• Another 24 percent are somewhat familiar
• Only 3 percent are very knowledgeable

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

Source: 12 Examples of Native Ads (And Why They Work)

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