The Best And Worst Of Real-Time Marketing

Real-time marketing (RTM) is hugely effective when done well, but it can be embarrassing and ridiculous when done badly.

The beauty of online marketing is that you can quickly reach a large number of people with your message, but that’s a double-edged sword when it comes to RTM blunders going viral for all the wrong reasons.

Let’s look at some of the best and worst examples of real-time marketing and see what lessons can be learned.

Source: The Best And Worst Of Real-Time Marketing: 4 Lessons For Marketers | Fast Company | Business + Innovation

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