How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging.

Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future.



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