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WEB PRESENCE MANAGEMENT | SOCIAL MEDIA | LOYALTY MANAGEMENT | DATA ANALYTICS

May 28, 2010

Huge Gap Remains Between Mainstream Media and the Social Web [REPORT]

The top stories in the mainstream press are markedly different than those that lead on social media platforms, a recent study by the Pew Research Center’s Project for Excellence in Journalism revealed.

Furthermore, what is popular on one social network rarely proves popular on another. In the 29 weeks that the Center tracked news items on blogs, TwitterTwitterTwitter and YouTubeYouTubeYouTube, the three platforms only shared the same top story once — the week of June 15-19, 2009, when Iranian citizens flocked to the streets to contest the results of the presidential election.

Huge Gap Remains Between Mainstream Media and the Social Web [REPORT]

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