The lethal self-complacency of advertising

Is advertising the next casualty of the on-going digital tsunami’s? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such behavior usually results from excessive confidence in one’s body past performance, mixed with a state of permanent denial and a deep sense of superiority, all aided by a complacent environment. The digital graveyard is filled with the carcasses of utterly confident people who all shared this sense of invincibility. The music industry or, to some extent, the news business built large mausoleums for themselves. Today, the advertising industry is working on its own funeral monument. Same mistakes….

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