Our industry needs to acknowledge the game-changing influence that technology has on the creative process, an intersection that constantly plays into our thinking. The partnership of the two worlds can make a good campaign great, and enables it to stand out in the minds of consumers. While the potential for technology to transform the creative process is improving on a daily basis, one immutable truth remains constant: All of us who play in the worlds of technology and creativity need to put a high premium on collaboration to maximize the effectiveness of online campaigns.
Read On
July 3, 2010
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment