Who needs Facebook? Web users who want to find community with like-minded people no longer have to sign up with traditional social networking sites like MySpace, Friendster, or Facebook. They can build ties with friends and family on the sites they're using every day.
A broad array of online players, from major media companies like Viacom (VIA) to e-commerce providers such as eBay (EBAY), are adding networking features to their online destinations, letting users create detailed Web identities, connect with people over common interests, share content, and, above all, socialize.
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July 1, 2010
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