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September 9, 2010

Internet Marketing's Unseemly Underbelly: A Case Study Of Wineries

Social media marketing isn’t the first internet paradigm where unscrupulous “marketers” have lived to flim-flam and trade on the insecurities of people and companies who don’t know any better, taking shortcuts in the process; it’s just the latest online trend in a long lineage of nefarious evolution dating back to the 1980s.
What is the first clue in sniffing out hucksters? Listen to the spiel. It starts at the web site where, “Monetize your social network to build the wealth you always dreamed of” screams the home page before the video of a dynamic and charismatic speaker says, “The internet, for you guys, is a cash register.”

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