How to start a successful Twitter campaign

Complaining about things used to be simple: you'd craft a furious letter full of dire threats to get your problem off your chest, and your target would promptly throw it in the bin to get it off his desk.
Now, though, the balance of power has shifted in your direction. Social media and social networks can create storms strong enough to unseat even the toughest MP or MD, expose the unspeakable and bring the bad guys to book.

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