There is a tendency in marketing to focus only on the people who buy something from your business. After all, why should you care about anyone who was just window shopping through your website? Well, smart marketers know that every visitor is a potential customer, and if someone doesn’t make a purchase, there is a valuable reason somewhere in the sales chain for it. If you can find this reason, you can fix the kinks and smooth out your sales funnel, leading to decreased customer drop off, better margins, and more sales this quarter than last. Following are several reasons to pay attention to the non-buyers, and what you can do to extract value from them. Read On
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