7 best practices from 77 social media ROI case studies

To answer the #1 question (according to Social Media Examiner), “How do I measure social media return on investment?,” we found 77 case studies that prove social media ROI. We thought 77 examples was a large enough sample to prove social media ROI. People asked: What did you learn?

Here are 7 social media best practices all 77 case studies have in common.

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