7 reasons social media agencies are like ad agencies; 8 reasons they're not

Brian Perkins, Vice President of Corporate Affairs at J&J, said at Cannes this year, ”holding companies for ad agencies should consider taking themselves private. Advertising is a labor-intensive, not capital-intensive, business and it’s inevitable digital agencies are going to gravitate toward brand stewardship.”

You may or may not agree, but Brian’s comments indicate a shift is taking place. To help explain why, here are 7 reasons social media agencies are like ad agencies and 8 reasons they’re not.

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