The nuts and bolts of social media engagement

"One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it is not rocket science.
Let me try to articulate the crux of what I usually offer as explanation.
There are 7 things one needs to remember about social media."

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