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April 22, 2011

5 Marketing Jobs Worth Paying For

Imagine a really nice wedding cake. Are you imagining it? Good. Now imagine how that cake would turn out if you tried to recreate it in your own kitchen.

You should be envisioning a finished product that, depending on your baking abilities, ranges somewhere from a total wreck to a cake that you could eat but wouldn’t enter into a professional cake contest.

That’s because you (presumably) aren’t a cake specialist. Pastry chefs are trained professionals who have the knowledge and tools at their disposal to create the best possible product — one that you’re willing to pay for and one that you’ll be proud of showing off.

Now, if you’ve started your own company, chances are you’re the type of person who is willing to roll up your sleeves and get things done yourself. But there are some areas of marketing in which the experience of a professional — administered at the right moment — can really make the difference between a polished, awesome product and a complete mess.

Here are five types of marketing professionals your startup should consider hiring.

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