An Executive’s Guide to Social Media

When an executive grapples with social media marketing, he or she might feel a lot like I do when taking my car to the mechanic. There’s a lot I don’t know; there’s a lot I don’t want to know. I’m not sure of the accuracy of what I’m being told, and I question the motives of the person who’s telling me. I’d just as soon ignore the slight rattle in my engine, but I know if I do, there will be hell to pay later. Reluctantly, skeptically – I take action.
With this in mind, here are four recommendations that can help overcome the trepidation and put you in the social media driver’s seat.
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