Facebook’s Study of Journalist Page Engagement Reveals Page Post Best Practices

Facebook today released the results of a study it conducted on what types of posts by the Facebook Pages of journalists performed the best. Among the highlights: Incorporating personal analysis in posts increased referral clicks by 20%, and including a thumbnail image when posting a link boosted Likes by 65% and comments by 50%.

While these findings are for Pages of journalists, the best practices they illuminate can be useful for the admins of any type of Page

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Facebook Study