3 Ways to Improve Your Company's Social Media Architecture

While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess.
Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” And the bigger the organization, the bigger the problem.

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