5 Brands That Are Surprisingly Successful on Facebook

When Facebook became a big deal a couple of years ago, it was fairly easy to predict that some brands would quickly become popular there.
It didn’t take a genius to see that, for example, Starbucks would have a big following. The brand has a tech-savvy clientele who are frequently filing a status update from one of the chain’s many locations. (Full disclosure: This story is being written at a Starbucks.) Likewise, you’d have to try hard to screw up Coca-Cola’s inevitable path to Facebook success, and at times it appeared that Coke was trying to do just that.
What is surprising as you go down the list of the top Facebook brands, though, is how random it appears. The list doesn’t remotely match up to what are judged to be the top global brands.

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