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November 9, 2012

What's the Difference Between Building a Community and Building an Audience?

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Becky McCray (small-town entrepreneur, speaker, and author of Small Town Rules), when asked about how small-town entrepreneurs go about building community and she responded with the following:

"A lot of what gets labeled as community building online is a lot more like audience building. If you are thinking of it in terms of getting more people to listen to you, rounding up more followers, getting more “likes,” you’re thinking “audience.”

She then went on to characterize community building, as opposed to audience building:

"If you are thinking about connecting them, learning about them, hearing from them individually, and you’re thinking of people, then you are getting a lot closer to community building."

Source: What's the Difference Between Building a Community and Building an Audience? | MarketingProfs Daily Fix Blog

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