3 Brands That Used Data to Transform Their Media Strategies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it's no wonder big data dominates the conversation in an industry where almost everything can now be empirically validated, brands have the ability to connect cross-channel marketing with buying behavior, and corporate financial execs are more involved in the marketing process than ever before....

Source: McCormick, Sprint and UPS All Finding Ways to Use Data Creating Efficiencies | Adweek