In praise of social media mediocrity

Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24-hours to respond to a query or concern (I mean, you’re only spending 20-minutes-a-day on it, and probably early in the AM, over lunch, or before you go home).

Come on! You’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you?

Source: In praise of social media mediocrity | Biznology